How to Start a Magazine on a Shoestring Budget

How to Start a Magazine on a Shoestring is designed for aspiring small circulation (5,000 to 100,000 copies) magazine publishers or anyone who desires to learn more about magazine publishing and the processes involved in launching a successful publication.

Upon completion of the course, participants will be competent in all the major steps required to effectively launch and distribute a consumer publication in the US market. Emphasis is invariably placed upon print magazines as opposed to internet magazines (e-zines) and those cost cutting strategies/techniques that will enable participants to substantially reduce the amount of initial investment capital needed to successfully launch and distribute a consumer magazine.

A partial list of the topics covered include:

• Fine tuning your concept
• Discounted magazine layout software
• Obtaining a magazine barcode
• Creating an effective printing quote
• Inexpensive stock photography
• Offset vs digital printing
• Paid vs free distribution
• Creating a media kit
• Determining ad rates
• Free demographic information
• Seducing advertisers
and more!

How to Start a Magazine on a Shoestring has been offered at Santa Monica City College, West Los Angeles College, Los Angeles Valley College and El Camino College. A course reader in PDF format is utilized during the seminar along with insightful PowerPoint presentations and other pragmatic materials that make the magazine launch process accessible and easy to understand.

This course is divided into 7 sessions that are 2 hours in duration each. There are two meetings per week and a course syllabus containing all the information covered in each session will be available shortly.

If you ever thought about starting your own magazine, you don't want to miss this opportunity to gain a 360 degree understanding of the process! 2021 could be the year that you start your successful magazine! Don't miss out! Be sure to sign up early as space is limited.

Teacher's Bio: Shawn, originally from Los Angeles, CA., has worked for various offset presses in the LA area and with various magazine publishers. His more than 15 years experience in the magazine industry has given him a rather unique perspective on magazine publishing; he is equally adept and knowledgeable about the production side of magazine publishing as well as logistics and advertisement procurement. He started the website: to specifically assist would be magazine publishers who have very little experience with magazine publishing, and even less money, to get their concept off the ground. Even more than a decade later, there is still relatively little information on magazine publishing, despite the fact that there has been a steady increase in the number of new magazine launches in the US each year. The goal of the course: How to Start a Magazine on a Shoestring and his website: is quite simple: To provide aspiring magazine publishers all the information they need about starting a magazine and outline cost cutting strategies that can effectively save them thousands of dollars.
Style of Offering : online via Zoom
Max Number of Attendees: 10
Date and Time : June 7, 2021 - 3:00pm to 5:00pm / June 11, 2021 - 3:00pm to 5:00pm / June 14, 2021 - 3:00pm to 5:00pm / June 18, 2021 - 3:00pm to 5:00pm / June 21, 2021 - 3:00pm to 5:00pm / June 25, 2021 - 3:00pm to 5:00pm [*** Pacific Coast Time]
Signup Deadline: 48 Hours in Advance